Privacy Policy

Effective Date: July 15, 2026 · Last Updated: July 15, 2026

Avastar Health (“Avastar,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit avastarhealth.com or our OptimaLife™ online store (together, the “Site”), place an order, or interact with our forms and communications.

By using this Site or providing your information through our forms, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

1. Scope & Relationship to HIPAA

This Privacy Policy applies to information collected through our Site, online store, marketing forms, partner and affiliate applications, and electronic communications. It does not govern Protected Health Information (PHI) created or received in connection with the provision of medical care, which is covered by our separate Notice of Privacy Practices provided in connection with clinical services.

2. Information We Collect

We collect the following categories of information:

Contact Information — name, email address, phone number, mailing address.
Order & Payment Information — products purchased, billing and shipping address, and payment details processed securely by our e-commerce and payment providers. We do not store full payment card numbers.
Health-Related Inquiries — information you voluntarily share when describing your wellness goals, conditions, or product interests via our contact or partner forms.
Communication Records — messages, call logs, and SMS/email exchanges between you and Avastar Health.
Automatic Data — IP address, browser type, device information, pages visited, referring URLs, and cookies (see Section 7).
Marketing Preferences — opt-in/opt-out status for email newsletters and SMS messages.
Partner & Affiliate Applications — business or practice details you submit when applying to our Partner or Affiliate programs.

3. How We Use Your Information

We use the information we collect to:

Process, fulfill, and ship your orders, including Subscribe & Save subscriptions;
Respond to inquiries and manage partner/affiliate applications;
Send order confirmations, shipping updates, reminders, and educational content via email or SMS (with your consent);
Improve our Site, products, and customer experience;
Comply with applicable legal, regulatory, and licensing obligations;
Detect, prevent, and respond to fraud, security incidents, or abuse.

4. SMS & Email Communications (TCPA Consent)

By providing your phone number on any Avastar Health form and checking the consent box, you expressly consent to receive automated SMS text messages and phone calls from Avastar Health related to your orders, follow-ups, and updates about our products and services.

Message frequency varies based on your interaction with us.
Message and data rates may apply.
Opt-out: reply STOP to any text message at any time to cancel. Reply HELP for assistance.
Email opt-out: click “unsubscribe” at the bottom of any marketing email.
Consent to receive SMS or email is not a condition of purchase or of receiving any service from Avastar Health.

We do not sell, rent, or share your mobile phone number or SMS consent with third parties or affiliates for marketing purposes.

5. How We Share Your Information

We may share your information with:

Service providers who help us operate our Site and business, including our e-commerce and hosting platform (Shopify), payment processors, shipping and fulfillment partners, our customer relationship management (“CRM”) platform, our affiliate program platform (UpPromote), email delivery providers, SMS gateways, and analytics platforms. These vendors are contractually obligated to protect your information and use it only to provide services to us.
Healthcare partners when necessary to coordinate your care, in compliance with HIPAA.
Legal or regulatory authorities when required by law, subpoena, or court order, or to protect our rights, property, or safety, or that of others.
Successors in the event of a merger, acquisition, or asset sale, subject to confidentiality protections.

We do not sell your personal information.

6. Data Retention

We retain your information for as long as needed to fulfill the purposes outlined in this Policy, comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements. Medical records, where applicable, are retained in accordance with applicable Florida law and HIPAA retention rules.

7. Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies to:

Recognize repeat visitors and remember preferences (including your cart);
Measure traffic and engagement (Google Analytics or similar);
Deliver and measure marketing campaigns and affiliate referrals;
Support checkout, form functionality, and security.

You may disable cookies through your browser settings; however, some Site features (such as checkout) may not function properly without them.

8. Third-Party Links

Our Site may contain links to external websites (e.g., social media, educational resources). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

Access, correct, or delete the personal information we hold about you;
Opt out of marketing communications (see Section 4);
Request a copy of your data in a portable format;
Withdraw consent at any time, where consent is the basis for processing.

To exercise any of these rights, contact us using the details in Section 14. We will respond within the timeframes required by applicable law.

11. Children’s Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If you believe a child has provided us with information, please contact us so we can delete it.

12. Florida Residents

If you are a Florida resident, you may have additional rights under Florida law, including the Florida Information Protection Act. Contact us at the address below to exercise those rights.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent revision. Material changes will be posted on this page and, where appropriate, communicated via email or notice on our Site.